Exploratory Projects
Welcome to my project portfolio, where I showcase a diverse collection of marketing and strategy projects from my time at SCAD. From global expansion strategies to targeted marketing campaigns and in-depth case studies, each project reflects my approach to creating impactful, results-driven solutions in today’s dynamic market landscape. Explore my journey through hands-on experiences in branding, market analysis, and innovative strategy development.
Brands I have explored
 |  |  |  |
|---|---|---|---|
 |  |  |  |
Walking the Sustainability Talk: re-imagining sustainability marketing strategy for a new age
( Case study - Ganni )
This thesis explores the "attitude-behavior gap" in fashion, where consumers' sustainable intentions often don’t translate into purchases. It analyzes psychological, cultural, and technological factors behind this disconnect, including sustainability marketing myopia—where brands focus too much on environmental messaging at the expense of consumer engagement. Through a segmentation model, it identifies three consumer types—Conscious Custodians, Seekers, and Ambivalent Advocates—each facing distinct barriers to sustainable choices. Using GANNI as a case study, the research examines how brands can navigate these challenges. By applying concepts like cognitive dissonance and leveraging tools such as AR, gamification, and virtual storytelling, this study offers strategies to bridge the gap. It emphasizes a balanced approach that blends ethical values with lifestyle appeal, fostering trust and driving a cultural shift toward responsible fashion.
SpoiledChild - Product Line Extension
The sleep economy is forecast to be worth $585 billion by 2024, bolstered by tech and beauty products, with a 6.3% year-over-year growth until 2032. This presents a significant opportunity for beauty brands to introduce products addressing customers' sleep needs. For this project, I have created a strategy including an IMC plan, utilizing SpoiledChild’s advanced data processing capabilities to develop highly personalized cream-based solutions that address individual skin concerns while promoting better sleep, ensuring a holistic approach to skincare and overall well-being.
Blue Origin - Private Rockets & Orbital Reef Expansion plan
As the space race gets heated up, the next few decades will see radical innovation and development in the space industry which will in turn drive up innovation in commercial sectors like hospitality, travel, entertainment, etc. Keeping this future in mind, our team, from Luxury Technology and Innovation class at SCAD, came up with a disruptive idea which can propel space tourism to the next level. Download the full report here.
Off - White - Global Expansion
Off-White faces a new world, with the demise of its pope, Virgil Abloh. Given, it is a tricky situation for the brand when it comes to moving forward in a new direction, there are endless possibilities too with the brand's growth and creative direction. As part of our Global Expansion class, we decided to amplify the brand's influence and reach in the Asian market, specifically in India, which is seeing a rise in the streetwear industry. We have analysed the possible area where Off-White can launch their new store, along with careful consideration of the monetary factor involved. To read the complete project, download the pdf here.
Bang & Olufsen
An in-depth analysis of Bang & Olufsen's design-centric approach, examining how their commitment to innovative and aesthetic excellence has shaped their brand. This project evaluates their strategy's sustainability and adaptability in evolving market landscapes, assessing potential opportunities and challenges in future scenarios.
Dior - Brand enhancement
As part of our curriculum for the 'Marketing for Luxury brands' class, we decided to work on Dior, with the goal of enhancing brand equity. We had a time period of 50 years and our strategy was two-phased, the first to refine the brand and the second to enhance the brand. Our strategy is to create a One Dior, heralding the brand into a new era, all the while preserving its heritage. To read the complete project, download the pdf copy here.
Ralph Lauren Beauty
Ralph Lauren Beauty brings you the classic American beauty range with the charm of the yore and innovation of the present. Discover one-of-a-kind collector's products that bring you the American beauty culture to your vanity. For this project, I have created a 360-degree Integrated Marketing Plan ( IMC) for Ralph Lauren Beauty. To read the complete project, download the PDF copy here.
Burberry - Luxury Brand Audit (Sustainability & Ethics)
This project examines Burberry’s sustainability goals, comparing them with industry competitors. Analyzing both Burberry’s reports and external assessments, it highlights strengths and weaknesses, particularly in labor practices. It delves into the steps Burberry can take to enhance ethical standards, integrate sustainability into its brand identity, and innovate with sustainable materials. By leveraging the UK’s high animal welfare standards and investing in research and development, Burberry can lead the luxury industry’s shift towards sustainability.
Wardrobe Essential X Arnsdorf
Wardrobe Essential is an innovative application designed to help users better understand and manage their clothing. This app provides detailed information about each garment, including fabric composition, care instructions, and styling options. The concept was born from the desire to create a system that allows users to keep track of their wardrobe, promoting effective buying and styling habits. By using Wardrobe Essential, users can make informed decisions about their fashion choices, ensuring a more organized and sustainable approach to their personal style.
Taking the idea of the application a step ahead I made an attempt to integrate it into a brand's DNA so that its customers can use it for managing their wardrobe.
To explore an extended prototype of the application please visit this link - Wardrobe Essential prototype
To read the complete project, download the pdf copy here.
